Dear Colleagues !
I fully agree with the analysis made by Honorable Syed Mansoob Hassan. We will get nothing just by being called Chartered Management Accountants. Whether we are called Industrial Accountants or Cost Accountants or Internal control Accountants, the real issue is what we are selling and what is the market for our degree. WE ahve actually to creae the value and then promote it like any consumer good which makes its place in market if the utility is achieved by the consumer and it is forced out of market if it proves value less for the user.
I still remember my experience in SKMT in mid to late ninties, when I worked with a new CEO. After a couple of months interaction he asked me " Gentle man ! go and hire a group of Accountants of your qualification" and I did so. This was so because he had tasted the value addition being made by an Icmapian.
Let us join hands for selecting good mature and sincere colleagues for elevating the status of our ICMAP.
With best regards,
Sher Afgan Malik
FCMA, FICS, FPA,JAIBP, CIA
State Bank of Pakistan.
________________________________
From: accountants_forum@yahoogroups.com on behalf of MANSOOB AND CO
Sent: Thu 7/21/2011 2:36 PM
To: Accountants' Forum
Cc: Mansoob Hasan
Subject: [accountants_forum] Goodwill for ICAP and ICMAP
Dear Friends, Assalam o Alaikum
Continuing the discussion from my previous mail, I wish to share some more thoughts which might enlighten you to make better decisions in future:
Goodwill-How created
Let's look at what makes a chartered accountant known for. Each and every chartered accountant in Pakistan is born out of "Public Practice". None of them took birth in the incubator.
And if you recall and you will recall a lot many people who are doctors, lawyers, judges and Muftis, why, simple reason is their profession which can be categorized as "Public Practice".
MBAs on the other hand has a different advantage. The "Education Industry" producing MBAs in bulk creates a lot of hue and cry for taking admission. And admission is almost the guarantee that the student will qualify. The criteria for admission is less the merit than the fee they can afford.
Even after so many years many educated people and employers find difficulty in understanding and relating to what the ICMAP qualification means and what it can do for them.
Had the Councils of ICMAP been wise and had they allocated funds not for:
*- Organizing worthless seminars, conferences and local events (resulting in personal gains for some only)
*- Attending international events (for the sake of representation)
But for:
*- Focused promotion of ICMAP graduates with the business community of the country
*- Focused promotion of ICMAP practice with the business community of the country
*- Real value addition of members
then the result would have been different.
You must have clearly known by now that the state of affairs of the Institute and the state of goodwill of the members is in the hands of the President and the Council.
And I assure you, if you keep voting:
*- For your friends, favors and benefits
*- For your community, ethnic or linguistic group
*- For people who have no stake left
The only change you can expect is the worsening of the situation.
Think and think again. The future is in your hand. If you want to change your future you will have to change your present thinking.
God bless you.
Sayyid Mansoob Hasan, FCMA
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